Popghum a Finalist in the "Most Innovative Product" Category at Expo East in Boston

October 1, 2009

BOSTON, MA - For the second time this year, the Virginia Department of Agriculture and Consumer Services invited Popghum LLC to represent the Commonwealth at a national trade show. This time it was Natural Products Expo East in Boston, and it was more than successful. Thousands of products were on display from brands with household names. Only five stood out as finalists for “Most Innovative Product” and Popghum was one of them.

“Wow. I’m humbled,” said Dan Gadra, Chief Executive Officer of Popghum LLC. “We’re not in this for awards, but I have to say it’s great that people are recognizing truly innovative products. We decided to make Popghum to provide an alternative to popcorn that tastes better, is better for kids and helps the environment. We think that’s innovative, and we’re glad others do too.”

The show’s success is strong evidence that the company’s decision to build a new factory with increased production was sound, even though it meant a delay in production. “We understand people are frustrated with Popghum's lack of availability,” said Mr. Gadra. “In this economy, it just made more sense to err on the side of caution. We didn’t want to waste anyone’s money building a full-scale production line if demand wasn’t there. Now, it looks like we can move forward with confidence. We’re sorry for the delay in production. Please bear with us - we promise it’ll be worth the wait!”

Popghum’s new production facility is under construction in Northern Virginia, and will feature green amenities and some of the most modern production equipment available.  According to Mr. Gadra, the facility will allow the company to produce enough Popghum to meet international demand at delis, specialty food stores and online, but retain small batch flavor. “We will still season in small batches,” said Mr. Gadra. “Flavor is among our highest priorities.”

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About Popghum:

Popped sorghum has many advantages over popcorn. It looks just like mini popcorn, but it’s crunchier more flavorful. It’s high in fiber, protein and iron, and low in calories and fat. It doesn’t have the corn allergen “zein,” and it’s gluten free. Best of all, it doesn’t have those pesky hulls that are a choking hazard and a real pain in the gums! Learn more at www.popghum.com.

About Natural Products Expo East:

Natural Products Expo East brings together the natural community with thousands of products from passionate manufacturers, inspiring and practical education, and networking events that will leave you with new contacts and great memories that will carry your business through its next stage of growth. Learn more at www.expoeast.com.